Today, Internet is the world's cheapest and the most effective marketing tool - that is why so many businesses have embraced it to market their products. The basic principles of marketing still do apply to Online Marketing, i.e. the consumer gets the desired product and the company earns a good profit from it.

Search Engine Optimization is a marketing strategy that helps the company to market their product by the process of optimizing the website to prominence for the search engines natural rankings. This helps in increasing visitors to your site, and the chances  to come across a prospective deal goes up.

WebTrails offers the expertise to mark a trail that help you to reach out to the consumers.  With right strategy and planning, we can combine a powerful search engine that can drive in quality consumers to your website by capitalizing on your strengths .

Our strategy

• Evaluate your current Web presence.
• Identify ways to improve online brand visibility and
• Parameters that communicate your key marketing messages better.
• Provide feedback on how effectively your company communicates online.
• Optimize your site for maximum visibility among popular search engines.

Work Strategy

• Website Analysis: Webtrails analyses in-depth the client's website in order to fully optimize the content, structure and traffic flow. We access to detailed web log files which are very crucial in this stage.

Keywords Optimization: We identify, compare and select ultimate keywords/phrases. The stage involves extensive analysis of the competitor's web sites, meta tags (Meta tags are generated based on the selected key word/phrases and placed on the pages of the client's web site.)and submitted keywords/phrases.

• Submission of Web Pages: Optimized web pages are submitted to leading search engines and categories for top placements and positioning.
• Link Optimization: Add relevant external inbound links and outbound links to and from other websites. Link Optimization is also a significant factor in Search Engine Optimization. We have learnt from our experience that if websites links are properly optimized that can result into top search engine positioning and placement.
• Reporting: There are many types of reports, but for the most part these reports can be segmented into 5 basic groups.
• Search Engine Ranking / Positioning Report: Lists all keywords by search engines and their respective ranking. The detailed reports include ranking for root and branch pages.
• Search Engine Original Ranking: Reports current ranking compared to ranking prior to the SEO campaign for each keywords.
• Search Engine Submission Report: Lists the last time submissions were made to each of the search engines. The detailed reports include specific submission information to the directories.
• Search Engine Link Report: Lists all new external inbound links from other websites and external outbound links to other websites.
• Search Engine Maintenance Report: Journals all activities associated with a SEO campaign.
• Maintenance: Analyze results and revise tactics to maintain or improve search engine positioning. Optimization work continues long after the optimized site is launched. The continued areas of effort fall into 4 basic categories.
• Analysis and revision of page optimization: The competitive environment is a moving target. To maintain top ranking, SEO Analysts must evaluate the results and make tactical modifications based on performance observations.
• Adaptation to search engine algorithm changes: Search engines are constantly modifying their ranking algorithms. It is not unusual to see several changes each year for each search engine. These changes must be identified and analyzed in order to maintain top rankings.
• External link structure maintenance: Over time, websites change their design. These changes can affect or "break" inbound or outbound external links which can adversely affect website ranking.
• Continued submissions to search engines: Over time, search engines "clean house" and drop older site pages from their database. Sometimes pages are dropped inadvertently. Whether purposely or not, search engines must be monitored continually to be sure website pages are properly indexed or resubmit pages that have been dropped. To improve positioning or placement in search engines, web pages should be re-submitted over the period of time.